Remember those days of reading, writing and arithmetic? Well spare a thought for year 6 pupils across England as this week was none other than SATs week.
Kellogg’s donated 31,250 free breakfasts to school breakfast clubs for children who sat their exams this week as a study commissioned by the brand unveiled half of primary school children are still failing to eat anything before their SAT exams.
TVC was tasked to highlight the benefits of eating breakfast with John Coe from the National Association of Primary Education and the initiative appeared on ITV Central East and ITV West Country, radio stations including Heart Yorkshire and BBC Radio Kent and regional print titles including the Manchester Evening News and the Nottingham Post.
This week was a very special week for TVC. As you may already know Ralph Lauren was at Windsor Castle with HRH, The Duke of Cambridge for a special charity gala dinner to celebrate the work of the largest and most comprehensive cancer centre in Europe – The Royal Marsden; one of Princess Diana’s favourite charities.
Ralph Lauren has been committed to the fight against breast cancer for more than 20 years and we as we had the privilege of working with Mr Lauren on some very special interview footage where he opened up about his own personal experience with cancer. This footage is like gold dust and TVC certainly did the brand proud, getting blanket coverage around the world.
From fashion to sport, Keri-anne Payne gave five lucky Open Water swimming fans a unique opportunity to learn from the her incredible experience. The former World Champion and Olympic Silver medallist gave attending swimmers tips on their stroke, breathing in the water and how tackle buoys more effectively. The water was just about warm enough to be palatable but come September, conditions should be perfect.
I know what you’re thinking, “get to the ‘Froch vs Groves 2, The Rematch, proudly sponsored byBetway’ news!” Calm down, I was just getting to it…
This week we caught up with the Sheriff of Nottingham Carl “Cobra” Froch ahead of his fight against “Saint” George Groves on the 31st May. Things really starting heating up with Froch questioning Grove’s fighting pedigree, going as far as to say that Groves couldn’t handle “12 championship rounds”, what will George say? Watch this space and make sure you tune in to the big fight at the end of the month.
Until next week…