Marilyn Monroe once said “Give a girl the right shoes and she can conquer the world.” Well I wonder if that all applies to men too?
Barcelona was served a double helping of excitement this week. Not only did Matt, Lee and Oli arrive to generally shake things up with their mere presence, the football boot as we knew it ceased to be and the Catalan capital witnessed a new dawn, the dawn of the Magista. The Magista sees Nike’s Flyknit technology incorporated into their latest boot range. Spanish footballer Andrés Iniesta unveiled Nike’s new boot featuring distinctive silhouette. Expect to see it in shops around the 22nd of May.
Here’s the usual selfie of Lee at the Barcelona FC training ground this morning. I think he’s trying to show manager Gerardo Martino his footballing skills.
Meanwhile closer to home, Nicolas Ghesquiere revealed his first collection for Louis Vuitton at Paris Fashion Week. The pap’s went into overdrive when Charlene, Princess of Monaco, supermodel Natalia Vodianova and Chloe Sevigny showed up. The most anticipated show of the season, Nicolas Ghesquiere certainly didn’t disappoint. Our moto in the office is no matter what ‘Stay Calm and Go Shopping’ and who could resist Louis Vuitton’s fresh new feel – the clothes were classic in design and finished with subversive leathers and a slimmer silhouette. Simply Divine.
It is no surprise that the world of PR is a fast paced environment, and this week was certainly no different at Geneva Motor Show. Tour De France Champion Chris Froome was the star of the Jaguar stand for the introduction of the new Jaguar XFR-S Sportbrake and the company’s official announcement that its new premium sports sedan will be named Jaguar XE. Did I hear you say ‘Va Va Voom’….
As we accelerated through the week with campaign after campaign, the team had no time to apply the hand brake as MARTINI® announced a multi-year agreement with Williams that will unite two of the most iconic brands in Formula One™ racing, creating WILLIAMS MARTINI RACING. The iconic MARTINI Racing stripes will adorn the new Williams Mercedes FW36 race car that will make its race debut on March 16 in Melbourne, Australia, kicking off the 2014 F1™ season.
To round of the week that was, Prince Harry also launched a new international sporting event for wounded, injured and sick Service personnel. Invictus Games, presented by Jaguar Land Rover, will use the power of sport to inspire recovery, support rehabilitation and generate a wider understanding and respect for those who serve their country.
We dedicate this post for king and country….and of course all the PR agencies in between.
Until next week.